At Your Service with Emma Crisp of Crisp Graphic Design
Tell me a little about your business Crisp Graphic Design?
So, it is a little boutique freelance graphic design agency I run myself. It is just my little side hustle business at the moment — I've been doing it about 12 months.
How long have you been doing graphic design work?
I studied graphic design at Charles Sturt University in Wagga and I graduated in 2013. I did a bit of an internship with a graphic design agency in town nearly five years ago and I now work locally in marketing.
What services do you offer?
I do branding, wedding stationery, simple things like business cards, packaging, signwriting for businesses, web design — a client I'm working with I've done their website, business cards, signage for their building and car graphics. But, I'm happy to do anything; it is something I really enjoy and am passionate about.
Is their any area you specialise in?
Branding is one of my favourite things to do; branding or rebranding. And I'm really getting into wedding stationery. It is really creative, and you can do anything with it; you can go nuts with your printing or your illustrations, so it’s one of the most fun jobs I get to do.
How do you go about building a brand with a customer?
I try to learn a little bit about them. Most people have a bit of an idea about what they want, but my job is to point them in the right direction or, if they have no idea, ask the right questions to figure out who they are and what they represent and how we can put that across to the public. Your branding is not just your logo, it is who you are, it is what you stand for and value.
What are some of the biggest mistakes you see businesses make with their branding?
I think continuity and consistency would be one of the biggest things; not keeping the same colours or fonts or things like that. When people see your logo or a specific colour, they should relate it straight back to you and who you are as a business.
How should prospective clients get in touch with you?
All my contact details are on my website www.crispgraphicdesign.net so that is really the best way.