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At Your Service with Sarah Waddell of Cint Boutique

At Your Service with Sarah Waddell of Cint Boutique

Can you tell us about your new store Cint?

It is a ladies’ boutique. I have a lot of Australian designer’s labels as well as a lot of imported labels I source from agencies in Sydney. These international brands haven’t been represented here before, so I’m giving Orange customers a great fresh new look when it comes to fashion.

Is this a new retail venture for you?

No, I had this store in Young, and Cint was already an established business there for 10 years, when I bought it three years ago. I'm originally from Orange and I am very excited to be coming home. The way Orange has developed is amazing and here there is more opportunity, a bigger demographic, more tourists. Cint was a great store in Young and hopeful it will be a great store in Orange.

Do you sell more than just women’s clothing?

We also sell accessories and shoes, millinery and handmade jewellery; so, it is a bit of a one-stop-shop. You can walk in and buy something casual for every day, but then also buy something for that black-tie formal event.”

What would be the target demographic of your customers?

I have a 14-year-old daughter that I’m dressing out of the shop now, so there is something for teenagers through to on-trend 80-year-old ladies.

What can customers expect from your store that they won’t find in other local boutiques?

Fresh, new labels they haven’t seen before and just a different take on things. There are some beautiful boutiques already in Orange, but I think having competition is good and we can complement and support each other. That’s a big thing for me; if I can’t help someone, I will always direct them in another store’s way, so hopefully they can help them out there.

Do you also have an online presence?

I established an online shop about 15 months ago and we offer a 14-day free return for an exchange or credit to give people a bit of comfort in knowing that if they don’t love it, they can send it back. We do a lot on Instagram and Facebook feeds, and if you sign up to our weekly newsletter, we can give you a heads up on what's coming in.

Cint Boutique
28 Sale Street, Orange

Craig Kramer from Eagle Eye Termite and Pest Control

Craig Kramer from Eagle Eye Termite and Pest Control

Playing doctor for REAL!

Playing doctor for REAL!