Dealer award for John Davis Motors

The coronavirus pandemic may have meant there was no big gala awards night this year, but it hasn’t dampened the celebrations at John Davis Motors after being named Renault Dealer of the Year.

“It was a bit unusual this year as you normally have an award ceremony and dinner but this year it was basically a zoom session,” said Ben Davis, dealer Principal and Director at John Davis Motors.

John Davis Renault won the Group 3 award for the second time in the past five years.

“They are very, very hard to win,” said Ben. “It goes on everything from sales target achievement, to customers satisfaction, service achievement to facilities, so it covers the whole range of the business and you’ve really got to be at the top of your game in every little part of your business.

“Paul Burcher who is our Renault brand manager, he lives and breathes it and he's done a tremendous job… And to everyone who is involved; it is a team effort. They all done tremendously well, and they should all be very proud of themselves.”

It has been an incredibly tough time for the motor industry. Not only have sales been down for the 25 consecutive months, but April was the worst month in the past 30 years.

“It has been a hard time and everyone is feeling the pinch at the moment, so this is a bit of positive in the hard world we are in in the current stage with COVID-19 and coming out of drought, so it is a nice reward for doing the right things through this tough time.”