New look for John Cook Real Estate as agency celebrates 25 years
John Cook Real Estate have marked their 25-year milestone in business with and new look logo and branding.
Founded in 1995 by John Cook, the agency is proudly local, independent and family owned.
“It has always been a family thing with us,” said Anthony Cook, who owns the business today along with his wife Jane.
“Dad started it in a little shop in Sale Street, he was actually the assistant clerk at the Court house before then, but he'd had enough of that and decided to get into real estate. And it is a real family business, where every member of our family has worked here at some point — so whether it's my brother, my sister, Mum even she had a stint here when we were short on people on the front desk. Now Jane does the property management, I look after the sales and my sister does all our office management and it's all worked really well.”
Anthony, who is a builder by trade, joined his father in the business in 1998. Leaving to spend a few years in the Sydney real estate game, Anthony returned to the agency, he and Jane becoming partners in 2009 and buying the business outright when John Cook retired in 2015.
“It’s just gone from strength to strength,” said Anthony. “Orange is just such a good town, we are very blessed to be here I reckon. I just love it! It has got everything and that is why people are coming here.”
After 25 years, Anthony said it was a little hard to let go of the logo that had been the iconic look of the agency for such a long time, but it was time.
“I liked the old logo. It had been with us since the start, but I suppose we wanted to get something that was fresh and freshen everything up,” said Anthony.
With a nod to the original colour palette, the new logo is about symbolising their growth as a business into the future.
“We wanted something that showed who we are: we are a country town, we are the ‘Colour City,’ and we are growing as a business — that's what the tree is all about,” said Anthony.
It’s no secret the real estate market in Orange is booming at the moment and Anthony is looking to grow the team at John Cook Real Estate.
Given Orange’s diverse economic base and enviable country lifestyle, he believes there’s plenty of growth in the city’s future.
“I can't see Orange going backwards anytime soon. We had a pandemic and that didn't stop it!” he said.
“It is just such a strong community; you have health sector and tourism — people love coming here! More and more people over the other side of the mountains are starting to notice these country areas and Orange looks pretty good!
To celebrate their 25th anniversary in business John Cook Real Estate are giving away $1000 in local shopping vouchers. To enter, simply send an email to iwannawin@johncook.com.au
“The first prize is $500, second prize is $300 and third prize is $200,” said Anthony. “And that is a voucher for any local business. You can walk into any local business and tell them what it is, and it will be covered by us.”